HALL OF DISMAY

Here we ear-mark some of the bigger on-line names for making obvious mistakes in user experience design and the resulting pitfalls. These issues should be considered in all website UX planning and can impact the engagement of users and the percentage of conversions you're likely to achieve.
 

Obstructions On Checkout

http://www.surfstitch.com
18.05.2014

Once your consumer has identified a need for your product or service by adding to cart and clicking 'checkout' even the smallest of difficulties introduced after this point can still impact your conversions and bottom line. In this article we give you some basic tips to ensure your checkout is as seemless as it can be. We also identify a fairly obvious purchase blocker on Surf Stitch that's likely to cause some grief for their consumers but should be straight forward to solve.

Forcing Users To Click More

http://www.askmen.com/
29.04.2014

With one-pager websites becoming the norm and unequivocally debunking the old myth of 'no body looks below the fold' unfortunately plenty of websites are still forcing their users to click through additional pages on a single topic in the attempt to keep their page content 'shorter' or 'more engaging' when all they're really doing is making it more difficult.